Looking to Become the Neighborhood’s Go-To Business? You Need Our Local SEO Service!

How often do you search on your phone for a store or a restaurant that is near your current location? If you are like many of us out there, this is a frequent occurrence. So, what causes certain places nearby to show up at the beginning of the search results or in the Google Map Pack? The answer is local search engine optimization.

What is Local Search Engine Optimization, and What Are Its Benefits?

Local search engine optimization is primarily for businesses that are looking to rank higher within a specific geographical area. Local search engine optimization or local SEO is a marketing strategy that helps promote your business by having it show up near the top of the search results in the area for unpaid listings, otherwise known as organic listings. It differs from Google Ads in that you do not have to place a bid on keywords, also known as popular search terms, to get you to appear at the beginning of the first page. So, why is it so important to appear higher in the search results? 

The majority of individuals trying to find a business online are not going to go through multiple pages of results. It is a waste of time to do that anyway because the results are displayed in order of relevance to search terms. Going through the rest of the search results only leads to more and more unrelated sites. So, if you want to become your neighborhood’s go-to business, local SEO will help you get there by moving you towards the top of the page. 

How Does Our Local SEO Service Work?

Local SEO sounds excellent, but you are probably sitting there, wondering how to implement it. That is where our SEO experts at Ehlen Analytics come into the picture by using the following marketing strategies for local SEO:

We Perform a Comprehensive Assessment of Keywords 

One of the most critical aspects of achieving success through local search engine optimization is choosing the best keywords for the process. Keywords are online search terms that relate to your industry. We look at the ones, especially long-tail keywords or search terms containing several words, most frequently searched within your company’s geographic location and apply them to our local SEO process. 

On-Page Search Engine Optimization

One aspect of our local SEO process is performing on-page search engine optimization. We will add the top-ranking, long-tail keywords to your website content, as well as your meta description, which is a brief summary of your business that can be found underneath the URL on the results page of a search engine.

Off-Page Search Engine Optimization

In addition to on-page SEO, we also conduct off-page search engine optimization. The primary component of our off-page SEO strategy is the creation of backlinks. This means that we build links that connect pages of your website to another one. Search engines are more likely to rank a site that has backlinks since they appear more reliable, so our off-page SEO plays a large role in your local SEO success. 

So, if you are ready to increase your business’s local rankings, contact us to learn more about our local SEO service!