Google My Business Search Engine Optimization: An Effective Method to Rising Above the Rest in Google Rankings

When you hear the words, ‘search engine,’ more than likely, Google is what immediately pops up into your mind. Why is this the case? Despite attempts by other companies to enter the search engine industry, Google has continued to reign supreme. You can discover all sorts of information on Google, including the latest news, a new sofa for your living room, and even a wide variety of different types of businesses located near you. That is why, as a business owner, it is imperative that you are visible on Google, and Google My Business search engine optimization is an effective way to make that happen.

What Is Google My Business Search Engine Optimization (SEO) and How Does It Work?

From Google Ads to search engine optimization, there are multiple ways on Google to help set your company apart from your competitors. While all of these methods can be successful in lead generation, creating a Google My Business listing and utilizing SEO is one of the simplest routes to make your business appear in the search results. 

A Google My Business listing, or a GMB, is essentially a compact summary of your business. It shows your company’s contact information, business hours, the services that you provide, and, most importantly, reviews that have been left by customers. GMB SEO is essentially the practice of adding specific keywords, commonly searched words that are relevant to your business, to your GMB to improve your business’s rankings on Google. In other words, these keywords make it more likely for your business to show up higher on the first page of the Google search results and even in the Map Pack. If your business appears towards the top of the page or in the Map Pack, individuals are much more likely to contact you instead of another competitor, helping expand your customer base and increase your revenue. 

What Does Ehlen Analytics’ GMB SEO Service Consist Of?

We Research the Best Keywords for Optimum Results

At Ehlen Analytics, we carefully research the top-ranking keywords associated with your company and your services in your location. That way, we can ensure we are using the ones with a high probability of lead conversion. 

We Use Keywords in Several Ways to Increase Your Rankings

Once we have assessed and determined the best keywords, we create posts specifically for your company that include those keywords along with a picture that is tagged with a location where we want your rankings to increase. We also add a geotagged image weekly, respond to reviews utilizing keywords, and add questions and answers to your GMB. All of these avenues of keyword inclusion will help your business move up into the Map Pack, getting you more clients. 

We Have Specialized GMB SEO Software

Using our company’s specialized software, we can track and monitor the progress of designated keywords in helping your company rank higher. This allows us to make changes as needed so that you are getting the best results from your GMB SEO strategy. 

If you are ready to take your business to the next level by boosting your local rankings, contact us today to schedule a consultation to learn more about our GMB SEO service!