Make the Most of Your Marketing Budget with Our Google Ads Service!
If you were to survey multiple people randomly passing by and ask them how they discover new information, as well as look for companies to hire for services or purchase products from, the majority of participants would probably say that they use Google’s search engine.
Google has been dominating the search engine industry for years, so you want your business to have a substantial presence on it, especially with so many consumers regularly looking for companies online. While you definitely want to show up in the results of the Google search engine, unfortunately, appearing on the fourth page of the search results is not going to be instrumental in helping you increase your business. This is where Google Ads comes into play.
What Exactly Are Google Ads and Why Are They So Important for Business Growth?
If you are like most people, you have probably performed at least one Google search for something at some point. You also might have noticed during your search that as you observed results further and further down the page, the more considerable the number of irrelevant search results. That is because search engines use a distinct algorithm to display results in the order of what they believe to be the most pertinent to the original words typed into the search bar. Principally, the websites and locations provided at the top of the very first page are going to be the closest to what you were searching for from the get-go. On the flip side, the results that show up closer to or at the very bottom of the page, as well as on the following pages, are less likely to resemble what you were looking for initially. So, what are Google Ads, and better yet, how exactly do Google Ads fit into this scenario and help businesses to expand?
In short, Google Ads is a method of marketing your business’s services on Google. Thus, they are effectually called “Google Ads.” It all seems pretty straight forward, right? However, there is a layer of complexity to Google Ads.
While Google Ads is a very effective way to adjust your business’s position towards the top of the first page on Google, it is not so simple as directly paying for an advertisement. Unlike SEO optimization, Google Ads require financial compensation to move your website towards the top of the first page of results. Instead of merely paying a fee for them, you actually have to put in a bid on keywords, particularly words that are commonly searched and are related to your business’s industry or services. That way, whenever someone types in those words into the search bar, your company is significantly more likely to appear at or near the very top of the first page. This can be a very successful way to advertise your company because people typically decide to click on sites near the beginning of the page rather than taking the time to look through multiple pages of search results. Conclusively, the closer you appear towards the beginning of the list of results, the better your chances are at getting leads from individuals checking out your website.
How Can Ehlen Analytics Assist Me with Google Ads and Increase My Business?
Many digital marketing companies advertise Google Ads as part of their service options, but here is what separates Ehlen Analytics from them:
We Are Both Certified and Experienced
Ehlen Analytics not only has the necessary experience in the realm of digital marketing, but it is also Google Ads certified. We have been able to help numerous companies, both large and small, discover success with Google Ads, so we can help your company do the same! Utilizing both our certification and experience, we will be able to develop an effective strategy to assist you in achieving optimum results from your Google Ads campaign.
1. We Implement Dynamic Tracking and an Advanced Targeting Algorithm
To make sure you are getting the best possible outcomes from your Google Ads, we carefully monitor your Ads campaign by embedding a Google Analytics plugin into your website. We also utilize an advanced targeting algorithm to ensure that the leads you are receiving pose the highest chance of a conversion. That way, you have a much better chance of gaining new customers.
2. We Listen to Our Customers
To assist you in finding positive outcomes with Google Ads, we take the time to discuss what your specific goals are, as well as your budget. Using this information, we perform a thorough analysis of the keywords that refer to your business’s particular industry. Our research helps us determine the right keywords for your company’s services or products to achieve the best return on your investment without breaking your budget for ad spend.
3. We Don’t Charge You Extra Fees
There are other marketing companies in existence that will offer you a great deal on services upfront, but then they tack on additional fees. With Ehlen Analytics, there are no hidden fees that you have to worry about, ultimately saving you money on Google Ads.
4. New Clients Get $100 in Google Ads on Us
We are confident that you will love our Google Ads service, so we give every new client $100 towards their Google Ads campaign! So, you will not only experience great results, but you also will get off to a great start with your Ads campaign.
So, if you are ready to grow your business with Google Ads, contact us today to schedule your consultation!