Pay-Per-Lead (PPL)

Disputes & Audits

All inbound calls are reviewed and audited daily by trained quality assurance specialists.

Each call is manually evaluated to ensure it meets the agreed-upon campaign qualification criteria before being approved as billable.

Because every call is reviewed prior to billing, clients do not need to submit formal disputes. If a call does not meet the qualification standards outlined below, it is automatically categorized as non-billable.

Calls Marked Non-Billable

The following call types are excluded from billing:

• • Wrong Number – Caller confirms they reached the wrong business.
  • Spam / Robocalls – Automated messages or irrelevant solicitations.
  • Sales / Vendor Calls – Third-party representatives selling products or services to your business.
  • Wrong Company – Caller intended to reach a different company.
  • Immediate Hang-Ups – Caller disconnects before expressing service intent.
  • Duplicate Calls – Repeat inquiries for the same request within the designated timeframe.
  • Existing or Previous Customers – Calls related to ongoing or past services (unless otherwise agreed upon).
  • Service Not Offered – Caller requests a service outside your approved service list.
  • Out-of-Area Requests – Caller is located outside your approved service territory.
  • Unauthorized Decision Maker – Caller is not the homeowner or authorized decision maker (when required by campaign criteria).

Quality Assurance Process

Our audit team evaluates every call based on:

• • Caller intent
  • Service relevance
  • Geographic eligibility
  • Campaign qualification criteria established during onboarding

Only calls that meet these standards are approved as qualified, billable leads.