Category: Google Ads

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How to Improve Your Google “Quality Score”

Did you know the better your Google ads perform, the cheaper they get? Find out how to improve your Quality Score and lower your ad costs. I once did a consultation for an adoption agency.…

Why Small Companies Fail

1. Starting for the Wrong Reason According to Forbes, more than 500,000 businesses are started each month — many for the wrong reason. Case in point, an electrician who worked for a building contractor decided that…

15 Ineffective Areas Where You Might Be Wasting Your Ad Spend

It can sometimes be difficult to discern a clear return on investment with your marketing efforts. So many different activities now fall under the broad umbrella of marketing, and not all of them directly translate…

How Google Ads Works

The key to how Google AdWords works is the Quality Score. Quality Score is generally how well an ad group, keywords, ad, and landing page relate to what a person is searching for, and how…