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How to Improve Your Google “Quality Score”

Did you know the better your Google ads perform, the cheaper they get? Find out how to improve your Quality Score and lower your ad costs. I once did a consultation for an adoption agency.…

10 facts about Americans and Facebook

It’s been 15 years since the creation of Facebook, a platform that revolutionized social media in the United States and around the world. While Facebook remains immensely popular – and profitable – it has attracted…

How to Set a Marketing Budget that Fits your Business Goals and Provides a High Return on Investment

Whether you run a small business or a multi-million dollar corporation, marketing is essential to your profitability and growth. Yet many small businesses don’t allocate enough money to marketing or, worse, spend it haphazardly. I…

Leave It To The Experts: Should You Outsource Your Marketing?

How dynamic is your current marketing team? Many companies are learning that outsourcing marketing responsibilities can be a good idea. To decide whether you should outsource your entire marketing strategy, part of your efforts, or…